Fulham FC have launched a new adidas Originals Collection this week, expanding the club's off-pitch apparel range. The announcement features eight lifestyle pieces modelled by current first-team players.
This launch follows the recent release of the 2026/27 Away Kit and provides fans with casual wear options. The collection includes t-shirts, track jackets, and tracksuit bottoms. Each item prominently features the classic 'FFC' crest alongside the iconic adidas Originals Trefoil logo.
Players from both the men's and women's squads fronted the launch campaign. From the men's first team, Gonzalo García, Ryan Sessegnon, Sander Berge, and goalkeeper Bernd Leno were involved. The women's team was represented by Charlie Estcourt and Rianna Dean. Their involvement connects the new range directly to the current playing squads, who are preparing for their next match.
Fulham host Crystal Palace at Craven Cottage on Saturday, 5th September, looking for their first points of the season. Marco Silva's side currently sit 16th in the Premier League table with zero points from their opening two matches.
The new adidas Originals Collection is available for purchase immediately. Supporters can shop the range online or in person at the Stadium Store located at Craven Cottage. The club notes that all items are subject to availability, so fans are encouraged to act quickly if they want specific pieces.
This retail offering arrives as the team seeks to improve its form after a challenging start. The squad has scored two goals but conceded four in the league, resulting in a minus two goal difference. Key players like Tom Cairney and Luc De Fougerolles are currently sidelined, which impacts squad depth.
The collection launch is a notable commercial move during an important period on the pitch. Fulham are six points behind early leaders Manchester City and face a key home fixture against 18th-placed Crystal Palace. Integrating current squad members into the marketing helps maintain fan engagement during this phase.
Such initiatives also build the club's brand identity beyond matchdays. The blend of sport and lifestyle apparel is a common strategy for Premier League clubs aiming to grow their global fanbase. For the latest league standings and team statistics, supporters can visit our standings and stats pages.
The new range is in stores now, with the team's next opportunity to change their league fortunes coming this Saturday at home.
