Fulham Football Club has launched a rooftop swimming pool as part of its new premium experience at Craven Cottage Stadium. The west London team's chairman, Shahid Khan, unveiled detailed plans for the New Riverside Stand, which will offer a unique experience unlike anything in football. The new development, designed by Populous, will feature the Sky Deck with experiential food and drink pop-ups and luxury matchday experience tickets. Fulham's fans can enjoy the rooftop pool and fine dining options with views of the River Thames. The New Riverside Stand will also feature two Michelin Star restaurants, The Gourmet and The Brasserie. The Gourmet will offer a four-course a la carte menu with champagne, fine wine, and cocktails, while The Brasserie will provide a dual-sided dining experience with views of the pitch and the river. A new intimate football experience, The Dugout, will allow ticketholders to sit behind the football coaches, just three and a half metres from the touchline. Tickets for the matchday experiences will go on sale on 9 April, with The Dugout tickets and premium general admission tickets available from August. The Sky Deck is scheduled to open in December, along with the rest of the New Riverside Stand. Khan's vision for the New Riverside Stand is to provide fans and the neighbourhood with a destination that honours Fulham's history and tradition. The new development will offer a higher standard of hospitality options, which have been unavailable to Fulham supporters until now. The ultimate matchday hospitality experience will benefit the long-term promise and future of Fulham Football Club. The New Riverside Stand at Craven Cottage will make this possible. Fulham's fans can look forward to an exciting new experience, with the rooftop pool and luxury matchday tickets offering a unique and unforgettable experience. The club's investment in the new development demonstrates its commitment to providing the best possible experience for its fans. With the New Riverside Stand, Fulham is set to offer an unparalleled premium experience in the world of football.